WebKawasaki defines Enchantment: “Enchantment” is the process of delighting people with a product, service, organization, or idea.’. The outcome we are looking for is a long-term relationship with our customers. The Three Pillars of Enchantment. Kawasaki suggests we build enchantment on three pillars: 1 A Great Cause. 2 Trustworthiness. WebEnchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail ...
Guy Kawasaki - Wikipedia
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